Build the website before you build the website.
Prepare what you need for a simple, professional first website.
Get clear on the essentials. Gather what you need. Then build without the faff.
Your first website doesn't need to become a six-month project.
Your first website doesn't need to become a six-month project.
You don't need 20 pages.
Or a branding agency, a photographer, a custom developer and a minor nervous breakdown.
Nor to spend weeks staring at a blank screen wondering what the heck your website is supposed to say.
You need to know what the website needs to do before you start building it.
Website Foundations is the practical workbook I wish more people would use before opening their website builder.
It helps you work through the thinking, content and materials you actually need so you can build a simple, professional online home without all the faff.
So instead of:
“Right... where do I even start?”
you can get to:
“Okay. I know what I'm building.”
Before you start building, let's sort the stuff that matters.
You'll work through:
✓ What your website actually needs to do
✓ The pages you need to start with
✓ What your website needs to say
✓ Your basic brand direction
✓ A simple moodboard
✓ The photos and headshots you'll need
✓ Your domain and professional email
✓ The action you want visitors to take
✓ How the different pieces fit together
✓ How to organise everything if you're handing it to a designer
✓ Simple software I recommend for building and maintaining your website
The point is to make the actual building part simpler.
This is for you if...
You're a founder, consultant, educator, creator or service provider who knows your business needs a proper online home but doesn't want the website itself to become the business.
You don't need to be technical, understand HTML or even how websites work.
You just need to know what you want your website to do.
And that's what we'll work out.
A better website starts before the website.
You need an online home that makes sense.
One that gives people somewhere useful to land, understand what you do, decide whether you're for them and take the next step.
Website Foundations helps you get the thinking done before you get lost in the building.
Less stress.
Fewer decisions.
A much clearer starting point.
$27
The Simple Setup HQ© 2026
All Rights Reserved