The Business You Actually Want
Design a business that fits your life, your work and the person you are.
$97
A self-paced digital workbook. Work through it in your own time.
You have the expertise. You have the ideas. You might even have a business plan telling you to build a dozen things you never wanted to run.
Before you spend more time, money, and energy building them, decide what your business actually needs to be.
The Business You Actually Want is a practical, guided workbook that helps you turn everything you've been thinking about into a clearer business design — one shaped around the life you want to live, the work you want to do, and the people you want to serve.
No copying somebody else's blueprint and building everything just because someone said you should.
Just thoughtful decisions about the business you actually want to run.
Ideas are not the problem. You need to know which ones belong.
It's easy to end up with a business made from other people's advice.
You hear that you need to post every day. Build a funnel. Launch a course. Start a podcast. Grow a membership. Automate your processes. Be visible everywhere.
Each idea might make sense for somebody. But that doesn't mean it makes sense for you.
You can spend months building things without ever stopping to ask whether they support the business you want or whether you're creating a complicated job you'll eventually resent.
The answer isn't necessarily to make your ambitions smaller. It's to make deliberate choices about what you're building and why.
Imagine knowing what you're building before you build it.
Instead of collecting more advice and adding more ideas to the list, you'll work through the decisions that give your business direction.
By the end, you'll have worked towards:
A clearer picture of the business you want. Grounded in your real life, capacity, priorities, and the kind of working life you're trying to create.
A better understanding of the work you want to do. What you want to offer, who you want to serve, and what you want your working days to involve.
A more considered business model. How the business could make money, what customers need from you, and what needs testing before you invest further.
A visibility approach you can work with. How people might discover and understand your work without automatically adopting somebody else's marketing routine.
A clearer customer journey. What needs to happen from first discovery through purchase, delivery, and follow-up.
A more practical view of your systems and technology. What needs to work, what can stay simple, what you may already have, and what can wait.
A next step you can act on. Rather than trying to build everything at once, you'll be better equipped to decide what needs attention first.
No answers need to be known before you start. You need a way to work through the right questions and make decisions that belong to you.
A practical workbook, not another round of "shoulds".
The Business You Actually Want is a guided, self-paced PDF workbook that takes you through six connected parts of business design.
Start with the life.
Consider the life your business needs to fit, including your capacity, priorities, and constraints.
Define the work.
Explore the work you want to do, the strengths you want to use, and the people you want to serve.
Separate wants from needs.
Identify what the business requires and what can wait rather than becoming another obligation.
Design the business model.
Work through what you're selling, who it's for, how it might earn money and what delivery will require.
Choose your visibility approach.
Consider how people will find your work and what you can realistically sustain.
Map the biz behind the work.
Think through the customer journey, supporting processes, and the technology the business needs.
Each part includes prompts and working space to help you develop your own answers. Six checkpoints help you turn your thinking into decisions as you go.
You aren't expected to produce a perfect business plan or resolve every uncertainty in one sitting. You're building a clearer picture of what you want to create and what it will take to make it work.
This is for you if...
You have expertise or an idea, but you're still working out what kind of business to build around it.
You're starting a business and want to think things through before investing in websites, platforms, products, or processes.
You've already built parts of your business, but they don't quite fit together or don't fit the way you want to work.
You've absorbed so much business advice that it's become difficult to distinguish what you need from what everyone else is doing.
You want to grow, earn well, or build something ambitious without assuming that success requires constant visibility and unnecessary stress.
You don't have to be starting from scratch. This is just as useful when you're rethinking a business that has grown into something you didn't originally intend.
What this workbook will and won't do.
This workbook helps you make the decisions that shape your business. It gives you a structured way to think, question assumptions, identify gaps, and decide what comes next.
It won't choose your business for you, guarantee revenue, or build your website, offers, digital products, and systems for you. Those still require your judgement and, where needed, further research, testing or implementation.
That's deliberate.
The point is to make better decisions before you commit to building. You can then implement the design yourself, seek help with specific pieces or decide that you want someone to help bring the whole thing together.
Know what you want to build. Then decide how you want to build it.
You might finish this workbook with a clear direction and everything you need to start implementing it yourself.
Or you might see the gaps between the business you've designed and the business you currently have — the website, landing pages, customer journey, digital products, systems, or technology that need to work together.
If you want help turning those decisions into a working business, my Business Design & Digital Build service is the next step. It's a substantial, tailored design-and-build project for people who want more than advice or plan to implement alone.
You don't need to buy that service to benefit from this workbook. The decisions you make are yours to use.
Build the business you actually want to live inside.
You've already got ideas. You may already have a business. What matters now is deciding which pieces belong, what needs to work and what you're choosing to build next.
Start with the person who has to live and work inside it. Start with you. Thank yourself later.
$97
The complete self-paced digital workbook.
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