Business Foundations & Digital Build
Business Foundations & Digital Build
You know your work. I’ll help you build the business around it.
You’ve spent years, sometimes decades, getting exceptionally good at what you do.
You know your subject.
You know your clients.
You know the work you want to do.
And now you’re building a business around all of that.
Which is exciting.
Until someone or Claude hands you a list of 14 software platforms, tells you that you need a funnel, a lead magnet, a podcast, an email sequence, three automations and a very active LinkedIn account...
…and suddenly you’re wondering when you became the IT department.
You don’t need to learn all of that.
You need someone who can look at the whole picture, work out what actually needs to exist, get rid of what doesn’t, choose the technology that makes sense and build the damn thing.
That’s what this is.
Build the business. Not another job.
Business Foundations & Digital Build is a high-touch project for experienced professionals, founders and experts who are stepping into online business and want the foundations built properly from the start.
We take what you know, what you want to offer and the life you actually want to live — then build the business around it.
Not around whatever software is currently having a moment or some somebody else’s blueprint of success.
And definitely not around the assumption that you want to spend your evenings learning how to connect APIs. What's a bloody API?!
We work out:
what your business actually needs
what can wait
what can go
how someone moves from discovering you to becoming a customer
what should be automated and what should stay human
which technology is genuinely useful
how your website, email, lead generation and offers fit together
how people can find you without you having to live on social media
what needs to be built now so you can actually get on with your work
Then I build it.
What we can build
Your project is designed around your business, rather than forcing your business into a pre-set package.
Depending on what you need, your build may include:
Business foundations
We’ll look at the business as a whole before getting buried in the tech.
That means your offers, customer journey, capacity, visibility, sales process and the way you actually want to work.
We’ll identify what belongs in the business now, what can come later and what you probably never needed in the first place.
Website & digital foundations
A clear, useful website that gives people somewhere to understand your work and take the next step.
This can include:
website structure and page planning
website design and build
mobile optimisation
forms and calls to action
domain connection
relevant integrations
testing
Email & lead generation
The infrastructure behind your audience and customer journey.
Depending on your business, this might include:
email platform setup
lists and tags
forms
lead capture
welcome and follow-up emails
automations
lead magnets
landing and delivery pages
simple funnels
testing the whole journey from sign-up to next step
Digital products
If your expertise lends itself to a workbook, guide, training, resource or other digital product, we can build the foundations that allow it to be delivered without you manually emailing files to people at midnight.
We’ll also consider whether the product actually deserves to exist before we build it.
Because “I could make a digital product” and “my business needs a digital product” are not the same thing.
Podcast foundations
If podcasting makes sense for your business, we can build the infrastructure around it from format and workflow through to hosting, distribution and your initial publishing setup.
The aim is to make podcasting a useful part of your visibility and business ecosystem, not another thing you have to manage.
Quiet visibility
Your business needs to be discoverable, but that doesn't mean you need to spend your life posting on social media. We’ll build visibility into the business so your work has more ways to be found, trusted and explored beyond social media.
And then I build the thing.
This is the important bit.
You are not buying a strategy document and being sent off with a 400-page PDF and a motivational “you’ve got this!” As if you don't have enough to do.
I implement the agreed digital infrastructure for you.
You bring your expertise, decisions, content and brand direction.
I handle the technology, setup, connections, building and testing.
So instead of spending the next six months trying to figure out how everything works, you can get back to doing the work you actually came here to do.
This is for you if...
You’re likely a good fit if you:
Have substantial experience in your field
Know what you want to build, even if the current plan is a bit of a mess
Are stepping into consulting, teaching, advising, speaking, digital products or another online business built around your expertise
May still have a job, clients, family, volunteering or a whole life happening alongside the business
Don't want to become a tech expert
Don't want to spend your business-building years learning 17 different platforms
Want someone who will question the plan rather than blindly build everything in it
Want your business to be discoverable without relying entirely on social media
Care about building something useful, sustainable and properly suited to the person who has to run it
You don't need to have everything figured out.
You do need to be ready to build.
This probably isn't for you if...
You’re still trying to work out what you actually want to do.
You need e-commerce or complex custom web builds.
You’re looking for social media management, a virtual assistant or general admin support.
You want every possible platform, automation and funnel under the sun.
Or you simply want someone to build exactly what you've already decided without questioning whether you need it.
That’s not how I work.
What you’ll have when we’re done
You’ll have a business foundation that makes sense.
A website people can actually use.
The essential technology connected and working.
Clear routes for people to discover you, join your world and take the next step.
The digital foundations for your offers and products.
Systems that reduce the amount of manual work you have to do.
Documentation and a handover so you know what has been built.
And, perhaps most importantly:
a business designed around the work you want to do and the life you want to live.
Not a business that requires you to become somebody else or to hire a small army to keep it running.
Investment
Projects from £10,000/$14,000
Every build is different, so I don't offer a giant menu of things you can add to your cart.
We'll first establish what your business actually needs, then I'll scope the project around that.
If you're looking for a £500 website, this isn't it.
If you're looking for someone to take a complicated plan, make sense of it, simplify the moving parts and build the digital foundations properly we should probably talk.
Ready to build?
You already know your work.
You don't need to spend the next year becoming an expert in everything around it.
Let's build the business around what you're actually here to do.
Projects begin at £10,000/$14,000.