The Simple Setup HQ
Design a business you don't want to escape from.
You built something good.
You know your stuff.
You've got years of experience, a body of work and something valuable to offer the world.
But building a business around that expertise is a different skill entirely.
Suddenly you're choosing platforms, building offers, figuring out visibility, wrestling with technology, staring at a website you aren't sure about and wondering whether you're doing any of this the “right” way.
And there is so much advice telling you what your business should look like.
Post x5 a day. Go live 7 days a week. Cold DM. Don't cold DM.
What you need is a business designed around your expertise, your ambitions and the life you actually want to live.
Not somebody else's business model. Yours.
You already know how to do the work.
Now you need to know how to build the business around it.
That is SSHQ.
You don't need another qualification.
You don't need to become a marketer, web designer, systems engineer and content creator overnight.
You need someone who can look at the whole picture, work out what actually needs to exist, get rid of what doesn't, choose the technology that makes sense and build it.
That's where I come in.
Business Foundations & Digital Build
You know your work. I'll help you build the business around it.
For experienced professionals and founders stepping into online business who want the foundations properly designed and built around their expertise, ambitions and real life.
We'll make sense of the business, simplify the moving parts, decide what actually needs to exist and build the digital infrastructure to support it. Projects from £10,000.
Quiet Visibility.
Your business should be discoverable beyond social media.
You don't need to spend your life creating content just to remind people that you exist.
Quiet visibility is about creating more ways for the right people to find, understand and explore your work without making social media the entire damn house.
Digital Products.
Make your expertise work beyond the hour.
A useful digital product can create another route into your world, extend your expertise and give people a way to experience your thinking without booking a call.
But not every idea needs to become a PDF.
Make something useful. Make sure it has somewhere to go. Then let it work.
The Kitchen.
You need food to be easier, more satisfying and less of a daily decision.
Build a rotation of simple meals you actually want to eat, using the Cook Once, Eat Twice approach and an Evergreen Pantry that makes feeding yourself easier today and tomorrow.
I've spent a lot of time figuring out how to make things work without making them unnecessarily complicated.
I've built businesses, digital products, systems, visibility strategies and probably more websites than any reasonable person should.
I've also made plenty of things that looked good on paper and went absolutely nowhere.
These days, I care much more about whether something works in real life.
For the person running the business.
For the person buying from it.
And for the life happening around it.
That's what I bring to SSHQ.