The Collection
Practical tools for building a business that works in real life.
You don't need all of these.
You probably don't need to buy them in order.
They're simply here for the bit you're working on.
Start with the business you actually want. Then pick up the tools you need along the way.
Start with the business you actually want.
The Business You Actually Want
A guided business design workbook for building a business around the person you are, the life you want, and the work you actually want to do.
Before you start choosing platforms, building funnels, or turning your ideas into a million different offers, start with the person who has to live inside the business.
That's you.
What do you want your working life to look like? What kind of work do you want to spend your time doing? What do you need your business to make possible and what have you been assuming you need because somebody else told you so?
The Business You Actually Want helps you work through those questions and use your answers to shape the business itself.
Inside the workbook, you'll work through six connected parts of business design, from your life and the work you want to do to your business model, visibility, customer journey, and the systems that support it.
You'll have space to think, make decisions, question assumptions, and work out what belongs in your business and what doesn't need to be there.
The aim is to get clearer about the business you're actually trying to build, so you can make decisions that fit you before investing your time in building the wrong things.
Start with the business. Then build the pieces that have earned their place.
Free Resource
Business Fit Check
Is the business you're building actually working for the life you're living?
A short, practical exercise to help you spot one part of your business that isn't fitting, question the assumption behind it, and choose a change you can test.
No need to redesign everything. Start with the thing that isn't working.
Then build the pieces that have earned their place.
Once you know what you're building, you can build it properly.
That's where the rest of The Simple Setup HQ comes in.
Need to sort your systems?
Systems Reset
Clear out the technology, subscriptions and systems you don't actually need.
A practical reset for businesses that have accumulated tools faster than they've accumulated clarity. Work out what's useful, what's unnecessary and what can go.
Need to work out what your website actually needs?
Website Foundations
Work out what your website actually needs before you build it.
Because a website should support the business you're building, not become another giant project you have to maintain.
Building the website yourself?
Website Design for DIYers
Build a website that looks like you meant to build it.
Practical guidance for creating a clear, credible website yourself without disappearing down a design rabbit hole.
Want to turn your expertise into a digital product?
Digital Product That Keeps Working
Turn your expertise into something useful beyond the hour.
Work out whether a digital product actually makes sense for your expertise, who it should help, what job it should do, and how it can continue working after you've made it.
Want visibility without living on social media?
Visibility Fit Check
Find a way of being visible that fits your business and your actual life.
A short, practical exercise to help you work out what kind of visibility fits your communication style, capacity and the life you're actually living.
Quiet Visibility Library
Build a visibility practice that doesn't require you to be everywhere.
A growing collection of ideas, resources and practical approaches to being discoverable without spending your life feeding an algorithm.
Want help building the whole thing?
Business Design & Digital Build
For experienced professionals and founders who want someone to sit beside them, work out what they're actually building, and help bring the whole thing to life.
Strategy. Offers. Visibility. Digital products. Customer journey. Systems. Technology. Infrastructure.
And then there's The Kitchen.
Because good business cannot run on hungry people.
The Kitchen
Good food. Useful rhythms. A little more capacity.
A growing collection of family recipes, cooking ideas, and practical kitchen systems for making everyday food easier to live with.
These are meals we actually cook at home — adaptable, forgiving, and useful in real life. No rigid meal plans. Just good food and rhythms that give a little something back.
The Kitchen Reset
Make your kitchen work a little harder for you.
A practical reset for reducing the everyday decisions around food, using what you already have and creating simpler rhythms around cooking and eating.
Beyond Coffee
Barista-style drink rituals and kitchen treats, completely caffeine-free.
Good business doesn't happen when your nervous system is running on caffeine anxiety. Co-created with my son Jamie, this recipe book is a collection of the delicious, indulgent, decaf alternatives we used to ease our own family's transition away from caffeine.
From rich, velvet cappuccinos to our signature "noffee" cake, it is designed for anyone who loves the warm ritual of a coffee bar order but wants to protect their sleep, health, and energy. Simple, satisfying recipes that give you the comfort without the jitters.
Cook Once, Eat Twice
One good meal can do a little more work for you.
A free practical cooking session from The Kitchen. Cook along with me while we think about leftovers, tomorrow's dinner, what you've already got and how to make everyday cooking easier without turning it into a productivity project.
You don't need to use everything here.
Pick up the thing that solves the problem you're actually having.
And if what you really need is someone to sit beside you, look at the whole picture, and help you build it properly, that's what Business Design & Digital Build is for.