Work With Me
You know your work. I'll help you build the business around it.
You've spent years — sometimes decades — becoming very good at what you do.
Now you're building something of your own.
Maybe you're stepping out of a corporate or professional career. Maybe you've already started consulting, teaching, advising or creating around your expertise.
You know the work.
The business infrastructure around it is the new bit.
Websites. Email. Technology. Visibility. Digital products. Customer journeys. Systems.
And figuring out how all of that is supposed to fit around an actual human life.
And suddenly something that seemed fairly straightforward has turned into a pile of decisions you didn't particularly want to make.
You don't need to become an expert in all of it.
You need someone who can make sense of it, tell you what actually matters and build the pieces around your work.
That's where I come in.
I help experienced professionals and founders design and build businesses around their expertise, ambitions and real lives.
No prescribed formula, “this is what everyone else is doing. or adding stuff just so the business looks more impressive from the outside.
Just thoughtful decisions, practical technology and a business that makes sense for the person running it.
Lace Flowers
Business Strategist & Systems Designer
Executive Contributor, Brainz Magazine
Business Design & Digital Build
You know your work. Now let's build the business around it.
You've got the expertise. The ideas. You may even have a plan.
What you may not have is any desire to spend the next six months figuring out websites, software, funnels, email systems, and how the hell all the pieces are supposed to connect.
You don't have to.
Business Design & Digital Build is a high-touch project where we step back, make sense of the business you're trying to create, simplify the moving parts, and build the digital foundations around it.
We'll work out what needs to exist, what can wait, what can go, and which technology actually earns its place.
Then I'll build the agreed infrastructure for you.
The result is not another strategy document or a giant list of things you now have to learn.
It's a business foundation you can actually use.
Projects from £10,000
Selected Work
A look at what happens when practical thinking, thoughtful design and digital implementation come together.
Product design · Sales and delivery systems · Distribution readiness
The starting point
Three recorded training sessions had the potential to become a structured digital product people could purchase and work through.
My contribution
I handled the complete digital product build, including:
Designing and developing a complementary fillable and printable workbook, including its content.
Refreshing the landing page and building the checkout and thank-you pages.
Organising the recordings and workbook into a course area with a welcome section and next steps.
Setting up the delivery email sequence.
Creating the course mockup, square sharing image, coupon code, and collaboration promo kit.
Testing the funnel and formatting all pages for mobile.
The outcome
The recordings became a structured digital product with supporting resources, a sales and delivery journey, and materials prepared for collaboration and distribution. It was submitted to a 2027 collaboration and is ready for sale through other channels.
Website implementation · Mobile formatting · Functional details
The starting point
A private client supplied an annotated Canva diagram and wanted a website template she could populate with her own content.
My contribution
I built the homepage and prepared starter legal page templates with placeholders. I configured and tested the contact form, formatted every page for mobile, and added placeholder text and sensible royalty-free images.
I also included a branded favicon and other practical details to make the template feel considered and ready for the client's next steps.
The outcome
The client went on to share her booking link on social media, deliver a session through The Flavor Room™ and share her booking page with people interested in finding out more.
This private client project is shared anonymously.
From business ideas to a working offer setup
Collaborative business development · Landing page · Booking system
Collaborative business development · Landing page · Booking system
The starting point
The client had ideas for starting a business for many years but was getting caught in overthinking, feeling scared to begin, and worrying about the time it would take to organise.
How we worked together
My business partner helped her narrow those ideas to one direction, shape an offer, and develop a sales process.
My contribution
I recommended technology to suit her needs and tech abilities. Then built the landing page, set up the booking system, and created a Loom walkthrough showing her how to maintain the setup herself.
The outcome
The client had a landing page and booking process to support her offer, along with a recorded walkthrough to help her manage the system going forward.
This was collaborative work. The business direction and sales process were developed with my business partner; the digital implementation described here was my contribution.
Different projects. The same way of working.
Think before building
I look at what the project actually needs, how the pieces fit together, and what will make sense for the person using it. Often the most useful decision is to simplify.
Build the whole experience
Pages, products, forms, checkout, delivery and supporting resources are connected parts of a business. I consider how they work together, not just whether each individual piece exists.
Design around the person
A system needs to make sense for the person running the business as well as the people using it. That means considering maintenance, usability and what happens after the build is finished.
Have an idea you're going round in circles with?
Maybe you want to turn your expertise into a digital product. Perhaps your website needs building, your tech has become a right old mess, or you've got an offer in mind but aren't sure what needs to exist to make it work.
You don't have to arrive with the whole thing figured out. In fact, I prefer that you don't and aren't dead set on any piece of technology for it.
Part of my work is helping you think through the practical side, work out what you actually need and turn that into something we can build.
Tell me what you're trying to do, what you've already got, and where you're getting stuck. We can start there and work out whether I'm the right person to help.